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He spoke in verse and lived in poetry.

POEMARIO is Heden’s first collection created under the creative direction of IQ. The collection pays tribute to the fascinating work of Antonio Machado, and as a homage to this inspiration, it’s presented in the poet’s birthplace, the Palacio de las Dueñas in Seville.
Andalusia, its landscape, its contrasts, generate aesthetic experiences that take the form of verse, poems, or in this case, fine leathergoods collections. Bags and belts playing chromatic games and counterpoints, pure but voluptuous lines, soft but marked contours, light but deep. Elements that give life to charismatic designs of strong identity.

He spoke in verse and lived in poetry.

POEMARIO is Heden’s first collection created under the creative direction of IQ. The collection pays tribute to the fascinating work of Antonio Machado, and as a homage to this inspiration, it’s presented in the poet’s birthplace, the Palacio de las Dueñas in Seville.
Andalusia, its landscape, its contrasts, generate aesthetic experiences that take the form of verse, poems, or in this case, fine leathergoods collections. Bags and belts playing chromatic games and counterpoints, pure but voluptuous lines, soft but marked contours, light but deep. Elements that give life to charismatic designs of strong identity.

Poema_IQ

Poema Tote

Verso_IQ

Verso Cross-body

Soneto_IQ

Soneto Bucket

FEATURED PRODUCTS

150

The design of the VERSO double buckle belt seeks a two-tone contrast in a variety of colour combinations. An original and versatile belt. Like the rest of the POEMARIO collection designed under the creative direction of IQ. The originality of the design is completed with a double golden HEDEN logo buckle.

120

The design of the VERSO one buckle belt is based on the two-tone chromatic contrast of the leathers. Like the rest of the POEMARIO collection designed under the creative direction of IQ. The gold-plated buckle fastening with the HEDEN logo completes this well-known design.

150

The VERSO wide belt combines several two-tone combination options. The width of this design slims the figure and is a perfect complement to dresses, skirts or trousers. Like the rest of the POEMARIO collection designed under the creative direction of IQ. The gold-coloured buckle fastening with the HEDEN logo adds the hallmark of the brand.

175

The POEMARIO Collection is completed with the ODA handbags. The chromatic combinations and the IQ crown charm bring the charisma and exclusivity that characterizes this HEDEN IQ collection. Handmade by expert craftsmen, each pochette reflects this know-how.

195

The POEMARIO Collection is completed with the ODA handbags. The color combinations and the IQ crown charm bring the charisma and exclusivity that characterizes this HEDEN IQ collection. In the envelope-style flap bag, every detail is taken into account to create a truly exceptional piece.

240

The POEMARIO Collection is completed with the ODA handbags. The chromatic combinations and the IQ crown charm provide the charisma and exclusivity that characterizes this HEDEN IQ collection. In its version with chain this handbag has the versatility and comfort of being able to carry it hanging.

Inspiration
@hedenbrand